About two weeks ago, Cursor - the AI developer tool - made a VERY bold move in a bid to secure market share among their competitors.
People were amazed. It was already hard to believe cursor was profitable, even more so now that you could access top tier inference for as low as $20 a month for as much as you wanted, so long as you stayed within rate limits.
People got cozy with this new tier fast, burning through requests and tool calls way more than they used to, now that they weren't held accountable by a fixed amount of requests or a cost of the pay as you go plan.
BUT.
As of a few days ago, Cursor silently changed their mind. The blog post was updated:
As was the pricing table:
People were furious. People who had bought in on the promise of unlimited requests were suddenly having their workflows held hostage by a metaphorical limit that they didn't know about until it happened.
Some users even reported not being able to revert to the old fixed request model - something they were promised.
is Cursor silently giving up the game in favor of Claude Code? pic.twitter.com/wy6Hl0S0Yl
— ℏεsam (@Hesamation) July 4, 2025
Which brings me to my next point - Cursor have fallen victim to the vague marketing of "Extended" usage. No one knows how much that is, and if you expect people to use your tool daily they need that transparency. You need to be able to tell people how much they can use, otherwise people will look for alternatives. You can't keep leading people on an elaborate lie and continue to move the goalpost.
And one final word for you if you see this, Cursor.
You aren't the only player anymore. And you're marketing to a community who are VERY willing to change. Choose your next steps carefully before they do.